Cross Market Analysis for DNA Strategy Preparation
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Cross Market Analysis for DNA Strategy Preparation
Corporate identity
Private Label
STEP 1 - COMPANY NAME
The story of creating the name and logo for the "Mirror" project:
The client needed market research and a concept for developing a new brand named "Mirror". Our team took this idea and refined it, offering several logo concept options.
The development process included creating a brand matrix, defining our mission, identifying brand values, market positioning, developing a communication platform, structuring the umbrella brand, and formulating the company and product brand concepts.
After thorough market research and internal consultations with the client, four logo concept options were proposed, each reflecting unique aspects of the "Mirror" brand and its target audience.
The story of creating the name and logo for the "Mirror" project:
The client needed market research and a concept for developing a new brand named "Mirror". Our team took this idea and refined it, offering several logo concept options.
The development process included creating a brand matrix, defining our mission, identifying brand values, market positioning, developing a communication platform, structuring the umbrella brand, and formulating the company and product brand concepts.
After thorough market research and internal consultations with the client, four logo concept options were proposed, each reflecting unique aspects of the "Mirror" brand and its target audience.
STEP 2
Since we agreed it would be an umbrella brand, we needed to come up with a name for a sub-brand. Our team proposed several options, and in the end, we chose one.
STEP 3
After some time, the concept and name of the company and brand were completely changed. The results are presented below.
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