HISTORY OF THE BRAND CREATION
Creation of a brand called "Medici Consulting"
Develop a name
Philosophy, logo, corporate identity
Website and social media branding
STEP 1 - COMPANY NAME
After conducting the initial consultation and briefing with the client, our team began developing the name. In this project, we proposed five options to choose from, describing the idea and concept behind each one. Together with the client, we discussed each option and selected the one that best reflects the brand's identity, namely "Medici Consulting."
The name carries a centuries-old significance, referring to the Medici dynasty, known not only as bankers and accountants but also as patrons of the arts and sciences, who contributed to the development of culture and the economy.
The connection between our company and the Medici lies in our aspiration to follow their example in financial management and consulting, as well as in supporting innovation and development. Like the Medici, we aim to be reliable partners for our clients, offering them the best solutions to achieve their goals.
After conducting the initial consultation and briefing with the client, our team began developing the name. In this project, we proposed five options to choose from, describing the idea and concept behind each one. Together with the client, we discussed each option and selected the one that best reflects the brand's identity, namely "Medici Consulting."
The name carries a centuries-old significance, referring to the Medici dynasty, known not only as bankers and accountants but also as patrons of the arts and sciences, who contributed to the development of culture and the economy.
The connection between our company and the Medici lies in our aspiration to follow their example in financial management and consulting, as well as in supporting innovation and development. Like the Medici, we aim to be reliable partners for our clients, offering them the best solutions to achieve their goals.
STEP 2
After choosing the name, our designers moved on to creating the logo. As a result, we were presented with 6 style variations to choose from. Additionally, we proposed a color scheme in shades of burgundy, which emphasizes.
STEP 3
After finalizing the logo, our team of designers embarked on developing the design concept for the brand's social media channels. Below is the story of its creation and the final version chosen by the client.
STEP 4
WEB SITE DESIGN AND PROGRAMMING
STEP 5
CORPORATE IDENTITY
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